Nov
4
Merchandising Ideas
November 4, 2007
Sweet Smell of Success
Now is the time of year when the bulk of candle sales take place. Cash in on this healthy market by displaying Classic Home’s many beautiful candle stands throughout your store. Each one should be filled with nicely scented candles, lighted of course. In our stressful, often steel-cold world, a little whiff of something special in the air can make your store feel all the more comfortable and safe. The sensuous smell of fresh-picked blackberries, the aroma of a warm pear tart or the modern scent of green tea mixed with fig can make the shopping experience richer, more personal and pleasant. At this time of year, spruce-scented candles are a natural.
Candles and our candle stands are part of today’s “scent-scaped” lifestyle. The trendiest consumer wouldn’t think of leaving home without all manner of body perfume, and now she would rather be caught in last year’s Prada’s than live in a home that smells bad. So what’s new? Today, a home with an ordinary smell is ranked just below a home with a bad smell. A clean modern home is filled with pure, nicely scented air, especially in upper-income homes.
Whether they are purchased for a gift or used to decorate for the holidays, Classic Home’s wide assortment of candle stands can help you increase holiday business while enhancing your store’s look and feel. Why not start with our dramatic Romina three-cup candle stand (56007014)? The photo above gives you an idea of its height, 41.5 inches. Romina is featured in our Volume VII Supplement, take a look at this lovely, practical accessory.
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