Nov
14
Today’s troubled economy is putting the pinch on retailers coast to coast. Keep the faith. By working to grow market share now, you will stand to gain most when the economy recovers. Volumes have been written on the subject of thriving in tough times; today we present several quick ideas that can help you bolster your business.
TIP ONE: Don’t stop advertising. Advertising and promotions keep traffic flowing through your door. When business is slow it is tempting to cut back this expense, but don’t do it. Review where your money is being spent and re-allocate dollars that are not giving you the biggest ROI. At Classic Home, we run ads regularly in trade magazines. Why? Because it works!
TIP TWO: Give people new reasons to come into your store. Frugal retailers know in-store events are a cost-effective way to generate new business. Sales events are plentiful now, so try another tack, education. Invite interior designers or other local experts to speak at an evening event at your store. Host a charity event benefiting a local group. Have a fashion show some afternoon featuring the latest looks from your favorite shop in town. Teach customers to associate your store with helpful information, not just discounts.
TIP THREE: Step up your employee education efforts. Improving your close rate is more important than ever. Whether you bring in a professional training consultant or simply institute regular meetings, give your employees the tools they need to help you grow your business.
Nov
14
Green interior design is an idea whose time has come. Our customers should rejoice knowing that green movement activists are discouraging people from buying cheap, disposable furniture made of questionable forest products and potentially hazardous adhesives and finishes.
Instead, they urge us to furnish our homes with antiques, or furniture durable enough (and beautiful enough) to become an antique years from now. Happily, Classic Home has you covered on both fronts.
► Our in-stock one of kind program is an ever-changing array of truly amazing products. Spotted in back-street bazaars and centuries-old factories in India, our one of a kind designs range from old wooden doors, cabinets and tables to interesting iron objects of all shapes and sizes. We also stock “a few of a kind” items available in limited quantities. Our website features the entire offering; check back regularly to see what is new.
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►Just as our name suggests, our designs are classic. The pieces are casual yet elegant, designed never to go out of style. It’s easy to build a collection of fine furniture over time that is eclectic, but tastefully so. Classic Home furniture is also meant to be versatile; one piece can work in various settings. That’s not just good green idea, that a good value!
And speaking of value, Classic Home furniture is made to last for generations, even with daily use. Most of our furniture is made of Acacia wood. This raw material grows in managed forests and has been used in India and other countries for centuries to make furniture that can withstand very hot, humid conditions without warping or cracking. Natural superficial imperfections enhance the wood’s rustic beauty.
A fast-growing relative of the pea plant, Acacia wood is incredibly hard and very durable. It’s also easy to maintain—another green bonus. Just dust with a soft cloth that is dry and lint-free.
Whether your customer wants to “green” her interior or is simply looking for the best value for her furniture dollar, Classic Home gives its dealers the all-important power to be different in their own local marketplace. Use our website to see how Classic Home can help you build your business today.
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Nov
4
Sweet Smell of Success
Now is the time of year when the bulk of candle sales take place. Cash in on this healthy market by displaying Classic Home’s many beautiful candle stands throughout your store. Each one should be filled with nicely scented candles, lighted of course. Read more
Nov
4
Pub Tables Are Perfect For Parties
Entertaining at home is all the rage, but small living quarters can drive a hostess mad. To the rescue: the pub table. As tall as a standard counter with a smallish top, pub tables give new meaning to the concept of "slim pickings." Sized to slip into a corner or a cozy kitchen nook, practical pub tables keep the conversation flowing whether party guests are seated or standing.
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Oct
18
A Great New Fabric
Classic Home’s seating is designed to provide the convenience, comfort and curves consumers crave. Our upholstery fabrics wear well, and feel great to the touch…like our new Canyon Brown microfiber. The ideal complement to the deep, rich Acacia wood throughout the Classic Home Collection, Canyon Brown has a dimensional, sueded appearance. Here it is on our Jule dining chair (53002460). Microfiber is easy to maintain and has a great look, don’t you think?
Oct
18
Fall Rug Introductions
Classic Home’s Fall 2007 rug introductions feature many earthy delights. Woven wool, jute and other natural fibers are used to create beautiful new rugs for the rustic yet elegant home. The 100 percent Argentinian wool rug on the left is hand-woven in the ancient Soumak style. It’s available in five sizes and five rich colors. Use the handy link below to see the full collection and other new designs in our VOL VII 2007 catalog supplement.
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Apr
13
Woven rugs and mats have become some of consumers’ favorite decorative accessories and the reasons why are obvious. Warm, luxurious and a delight to the eye, woven floor coverings make a fashion statement the moment they’re placed in a room.
Classic Home knows a lot about rugs, a category that launched its parent company, Classic Concepts, Inc., almost 20 years ago. Last year, Classic Concepts’ rug divisions—Global Home and Classic Floor Design, Classic Accents—were combined with Classic Home, a furniture and accessories company. The target markets for the floor coverings are rug specialty stores and stocking furniture dealers. Read more
Apr
13
What is Classic Home? Classic Home is a home décor company that is celebrating its 20th year in business in 2007. Based in Bell, CA, the company manufactures the vast majority of its products in India. The product line ranges includes production and one-of-a-kind furniture and accents, plus a large collection of rugs. The rug line includes all the popular sizes of area rugs, plus the entrée program of small rugs and door mats. All products are Classic Home’s exclusive designs. How does Classic Home sell its merchandise? Qualifying customers can buy container loads for exceptional values. Classic Home has two import programs for retailers, Import Direct and Los Angeles Direct. Check the website for more details and to learn how you can build your container online. For smaller orders, a massive inventory of stock items and one-of-a-kind pieces is maintained in Classic Home’s 130,000-square-foot sq. ft. warehouse in Bell, CA, just minutes from downtown Los Angeles. Describe the Classic Home “look.” The very definition of “rustic elegance,” Classic Home’s furniture and rugs have updated traditional styling that appeals to consumers who want their homes to be stylish, yet comfortable. It is home décor that is at ease in any setting. Read more